Hussle Gang Apparel

An independent lifestyle brand, we represent self motivated and hard working people in every industry. “Created for those committed and dedicated to the hussle” 

The store is closed for maintenance

The ‘Hussle’

“Hussle means finding your passion, having a dream and investing all your time and energy to make that dream a reality.

~ Nicholas Miller 

    - Founder & CEO Hussle Gang

Hussle Gang: a brand for you

This is not just another clothes brand. No. The name contains a deeper meaning, which you will learn about by reading to the end.

So, dear reader, whoever you are, imagine that you can call yourself “hussler”. You asking why?

Surely there is something in your life to which you devote most of your time or even the whole day. This activity pleases you and, possibly, income. You are good at it.

So, a "hussler" is a person who has found his passion, who invests time and effort in what he loves, in his dream. However, many people hear the word "hussle" or "hussler" and say: "I am not a hussler at all," not even understanding the true meaning of this word. Although you've probably heard the word “hustle” (hard work to achieve success). Hussle is about the same, but with a slightly different subtext and idea.

Believe in yourself, ‘hussler,

The founder of this idea, Nicholas Miller, positions his brand in this way:

“The main impetus for the creation of “Hussle Gang” was a quote from one of the most ingenious people – Steve Jobs, who believed that the 'crazy' people who think they can change the world, they really do it.

The thought occurred to me that all my acquaintances are competent in something. But the problem is that we lack faith in ourselves, we are not able to maximize our capabilities and achieve real success.

The point of my idea is: you can be a doctor, a lawyer, a student, anyone – if you have a dream and you are working on it, following all the rules of work ethic in the process of work, then this is called "hussling", you really make the effort and be successful sooner or later”.

Hussle is the name

The idea came at the same time when rapper Nipsey Hussle passed away. He was one of the few who, in his work, gave ground for thought to the younger generation. He talked about financial freedom, real estate, astronomy – topics that are not talked about in everyday life.

Nicholas: “I was inspired by him and decided to use the surname Hussle after him. Then the thought came to my mind – why not just create something that will motivate people to be the best version of themselves. That's why me and my team, together we launched the Hussle Gang clothes brand, combining the words Hussle and Hustle.

The motivation for every day

When people look good, they feel good, and it gives them confidence. And this is not only fashionable but at the same time motivating. The “Hussle Gang” includes hoodies with matching lettering and logo, caps, T-shirts, iPhone cases. In the future, it is planned to expand the assortment so that as many things of everyday using as possible motivate the Hussler to work hard on his dream.

Why Gang?

With "Hussle" everything is clear. But what is a gang? A gang is a group of people who consider themselves as a husslers and band together to create the best version of themselves.

So the more you hussle you, the closer you are to your goals and dreams.

~ Kate Z

“Hussle Gang is not just a brand it’s a lifestyle”

-